HIGH PERFORMANCE
Daily Energy Support
Optimized for daily athletic nutrition and consistent energy supply.
GLOBAL OPERATIONS
INTERNATIONALSUPPLY & DISTRIBUTION
PRORICE® is operated by PRORICE GROUP BV, headquartered in Antwerp, Belgium, which serves as its European operational center.
From this strategic base, PRORICE® manages its international network across Europe, the Middle East, North America, and Asia-Pacific market.
About PRORICE®
CORPORATE STRUCTURE
PRORICE® is built on high-grade complex carbohydrates, the primary fuel source for sustained physical output.
The company develops and distributes structured carbohydrate solutions through its Performance Series, designed to support energy availability, endurance, recovery, and overall athletic performance. Its products are tailored for the international performance market, serving athletes, bodybuilders, fitness professionals, and nutrition specialists.
professionals, and nutrition specialists. PRORICE® operates under PRORICE GROUP BV, headquartered in Antwerp, Belgium. From this strategic location, it coordinates international sourcing, product development, brand strategy, and global distribution activities. Through a growing international network across Europe, the Middle East, North America, and Asia-Pacific, PRORICE® supplies high-grade complex carbohydrate products via specialized retailers, distributors, and partners worldwide.
Vision
Global Reference in
Complex Carbohydrate Nutrition
To establish PRORICE® as the global reference in performance carbohydrate nutrition, delivering premium products that support strength, endurance, recovery, and peak athletic performance.
PRORICE® aims to become a trusted brand within the international sport ecosystem, serving elite athletes, professional teams, and the rapidly growing global fitness community.
Mission
Consistent Energy Through
COMPLEX CARBOHYDRATES
Our mission is to develop and distribute high-grade complex carbohydrate products designed for athletes and active individuals who demand consistent energy, optimal digestibility, and superior nutritional quality.
Through the PRORICE® Performance Series, we deliver specialized products formulated to support different training and performance objectives, including sustained energy output, endurance and stamina, recovery and muscle replenishment, and nutritional balance for high-intensity training.
By combining premium sourcing, strict quality control, and advanced product positioning, PRORICE® provides carbohydrate nutrition aligned with the needs of modern athletic performance.
PRORICE®
Performance Series
The PRORICE® Performance Series represents the core of the brand’s nutritional philosophy. Each product is developed to support specific performance objectives, delivering reliable and consistent high-grade complex carbohydrates for sustained energy and optimal performance.
The series currently includes:
HIGH ENDURANCE
Prolonged Training
Designed to support prolonged training sessions and endurance-based activities.
HIGH DOMINANCE
Strength & Intensity
A premium performance product developed for strength-focused athletes and demanding training environments.
HIGH RESILIENCE
Balance & Recovery
A nutrient-dense variant supporting recovery and nutritional balance.
PRORICE® High Performance
PRORICE® High Endurance
PRORICE® High Dominance
PRORICE® High Resilience
International Development
GLOBAL EXPANSION STRATEGY
PRORICE® is actively expanding its global distribution network through strategic partnerships with distributors, sports shops, and specialist retailers.
The brand’s international strategy focuses on key markets including Europe, North America, the Middle East, Asia-Pacific, and Australia.
Through targeted collaborations and industry-leading events such as FIBO, PRORICE® continues to strengthen its position within the global sports nutrition industry.
Brand Philosophy
Built Around
Three Core Principles
These principles guide the development of the PRORICE® Performance Series and the overall positioning of the brand within the global sports nutrition sector.
01
Performance
Every product is built around measurable athletic performance — fuelling the energy demands of training and competition.
02
Science
Formulated on sports nutrition science, PRORICE® selects rice varieties based on carbohydrate profile, digestibility index, and metabolic impact.
03
Consistency
Athletes rely on PRORICE® for reliable, reproducible results — session after session, competition after competition.